Instagram’s New Update | Navigating Social Media Updates with Yellow Jacket Social


The designers at Instagram have been working hard on the popular social media platform‘s latest makeover.

Today Instagram introduces its users to their brand new look.

The new look starts with an update to the formerly known Instagram icon design that paid homage to Polaroid.


The new icon design embodies the old Instagram design with a modern twist.

Instagram’s latest design update features a simplified, and less detailed, camera overlaying an orange, pink, purple and blue gradient background.


“Our [Instagram] updated look reflects how vibrant and diverse your storytelling has become.” Instagram stated in their recent article addressing the design.

You will also notice that Instagram owned apps, Layout, Boomerang and Hyperlapse also got a face life. We are loving that the gradient carries over to these other apps. The visually cohesiveness between each of these app icons will help users associate the apps with each other. Bonus for us!

Now there is no way to make a mistake about which apps are compatible with Instagram.

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Instagram has also made some changes to the visuals inside the Instagram app.

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Instagram has been receiving a lot of backlash in regards to their recently revealed rebrand.

Social media users are mocking the level of difficulty and creativity needed to design the rebrand.

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(image source: @fuckjerry)

This video on suggests that a child could have designed Instagram’s new logo… OUCH.

Yellow Jacket Social‘s views on the hate? People don’t like change.

Instagram continually refers to this rebrand and redesign as a “simpler improvement”… and a simpler improvement it is!

If you have had a consult with Yellow Jacket Social OR taken a Yellow Jacket Social workshop you might have an idea how excited we are for the internal design updates on Instagram.

90% of the information transmitted to our brains is visual information, so visual based social media platforms have, and always will be, a quick and easy way for users to consume your brand.

This simplified internal Instagram design allows users and brands to put more focus on the photos while utilizing social media for marketing, without drastically changing the app’s navigations.

Now that Instagram has simplified it’s interface, we are seeing A LOT more emphasis on the imagery and content we are choosing to curate our social media feeds.

A picture is worth a thousand words, and with Instagram’s new update, we might as well bump that up to a couple thousand words.