Some Insight On Instagram Insites
As entrepreneurs we strive to make our businesses greater day-by-day and year-by-year. Each new year, the month of January is commonly utilized to reflect on our brand’s overall growth over the past year while also setting goals for growth in the new year!
But how do we know if our businesses are succeeding in growing online?
We’d like to introduce you to the amazing, kind of intimidating, exciting, and slightly overwhelming world of web analytics.
Web analytics are defined as: The measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
So in English, web analytics are basically tools that are available on a variety of platforms to be able to help you keep track of the activity that occurs on them!
With social media marketing being such an vital part of business in this day an age it is important to set goals for social media just as you do with other important aspects of your business.
Instagram’s business profiles have built in analytics that Instagram likes to call ‘Insites’
How do I read my Instagram Insites?
Your reach is the number of unique accounts who saw your post
Impressions are the total number of times your post has been seen
engagements are the number of unique accounts who have liked or commented.
You can track your analytics by tapping the graph icon in the upper right hand corner, located next to your settings button
Here, you can track anything you would want to know, from website clicks, follower gins, even the gender of your followers.
You can also break this down further by looking at the time in which your analytics are at their highest. This can help you determine the best time of day to post on your Instagram account.
You can also track your active followers versus your inactive followers. You may have 300 followers, but only 150 who interact with your posts.
This also is a great way to get to know your consumers. You may have more likes and interaction on certain types of posts as opposed to others. This will help you filter out posts that do not appeal to your target market.
As we move into this new year, ourselves, our businesses, and the world around us are upgrading. This new business Instagram profiles make managing our growth 100 times easier.
We hope this this blog and this year bring you knowledge, good health and good business!