The Art of Color Blocking


Instagram is one of the most powerful social media platforms to date. This platform likely gained, and maintains, it’s popularity due to it’s focus on visuals. 90% of the information transmitted to our brain is visual so visual based social media platforms are a quick and easy way for users to consume your brand. 

There are many different ways to incorporate eye catching visuals into your brand’s social media presence.

Instagram’s grid display gives you an opportunity to create different unique patterns and color blocking is a way to make your brand stand out and snag the attention of your followers.

How can you use the color blocking method in your businesses Instagram page?

We’ll show you!

Kat Von D is an American tattoo artist, model, TV personality, and entrepreneur. In 2008 she launched her extremely successful cosmetics line, Kat Von D Beauty

The Kat Von D Beauty page uses one form of color blocking to create an eye-catching aesthetic that users are able to see when viewing their page ‘grid view’.

Here are a few examples from the @katvondbeauty Instagram … screen-shot-2016-11-14-at-12-28-05-pm screen-shot-2016-11-14-at-12-29-09-pm screen-shot-2016-11-14-at-12-28-28-pm

Color blocking in a colorful rainbow styled row is not the only way to create a cohesive and organized look to your page.

You can also narrow your posts down to feature a select few shades. Many people utilize the color pallette that is present in their logo. You can post specific colored pictures on certain days to make the colors display in vertical, or horizontal patterns when a user views your full feed. Here is an example of this color blocking technique.

Doulas Of Asheville (@avldoulas) use different shades of blue, orange, and white to color block their feed.


The last example is The Rhythm Withins feed. The Rhythm within uses clean, earthy and industrial pictures that consist of neutral colors and a pop of green. Their display is very organized. Their images are diverse yet blend extremely well together.



Understanding simple tips and tricks like color blocking can help your businesses presence strive. You’d be surprised how a little color, can go such a long way!